Dove adverts

This is a print advertisement front the dove real beauty campaign. This print advertisement  will create a positive affect on target audiences as it shows that the dove campaign are being real with them. 

For example this advertisement is of a beautiful young woman. This image has not been Photoshop meaning that their has been no airbrushing this shows the target audience that its a real life image of the mode, and if they were to see the image of the model and then the model in real life they will be the same. 

This will be an attraction for the females as they know that the real dove campaign is being true with the audience which is an attraction. The audience are able to see the models skin and the imperfection that she has. The smile on her face connotes that she is happy with her skin and that the target audience should see that and be happy with their own skin. 



http://www.youtube.com/watch?v=XpaOjMXyJGk

Looking at the two portraits of herself, one woman described the one meant to be prettier as looking much younger, which seemed to be true of all of them. The more beautiful facial representations seemed to all be thinner and younger-looking. If that is the crux of beauty, then I guess we’re all pretty screwed by that obnoxiously inexorable bastard called time.

Colourtext’s system yielded deep insights into the contribution made by Twitter to the propagation of Dove’s commercial across the web. When a deep analysis of social conversations is needed, Colourtext has a compelling solution.”

Colourtext has developed a world-leading text mining system that automatically ‘reads’ social media, market research and customer satisfaction messages. It reveals what customers think or feel about brands and how perceptions translate into behaviour.

Colourtext’s technology was able to define audience reaction to Dove Real Beauty Sketches by mapping comment and reaction on Twitter  to reveal key audience themes and how they relate to each other.