This link is about "the portrayal of women in magazine advertisements across four different women's magazine"
| Models Weight/Body Image |
InStyle
|
Glamour
|
Fitness
|
Good
Housekeeping |
Total
|
| Thin |
5 (71.43%)
|
4 (57.14%)
|
6 (75.0%)
|
0 (0%)
|
15 (55.56%)
|
| Average |
2 (28.57%)
|
3 (42.86%)
|
2 (25.0%)
|
5 (100%)
| 12 (44.44%) |
| Total |
7 (100%)
|
7 (100%)
|
8 (100%)
|
5 (100%)
|
27 (100%)
|
The weight coding was divided into two different categories of thin and average. A Chi Square Test of Independence was conducted to determine whether the two categories were independent of the magazine type. There was a significant association between depiction of weight of the model and type of magazine.
FEMALES' ATTITUDES TOWARD THE PORTRAYAL OF WOMEN IN ADVERTISING
-A CANADIAN STUDY
This shows research from Canadian studies, and how the females are represented within the print advertisements. This will help in the research of how it may be different from how females are represented in British print advertisements.
The women surveyed believed that average and older women are under-represented in
advertising. Women tend to recollect advertisements that promote a ‘promise’ or an
idealised lifestyle set in a sexual context. Recollection is, of course, the aim of
advertising, so it would appear that the use of sex is here to stay.
This article shows how females are represented within the media magazines. This important as they are able to then find out how the it will affect different target audiences
Advertisers use sex because it can be very effective,"
this research has suggested, however, that sex doesn't sell to female readers, with sensual advertising images leaving women bored and uninterested.)
The Portrayal of Women in the Media Speech
This will be useful information that i can talk about down to the fact that media speech during tv advertisements. For example during the text they will have certain line that will be promoting the products that they are trying to promote
No comments:
Post a Comment